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The platform is rolling out a fresh option that permits them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the company announced that it now features more than 1 bn AI-generated clips.

Pilot Phase and Launch

The new functionality is being tested over the coming weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, spurred by recent video-generation tools.

The Broader AI Trend

Recent reports that approximately 10% of the quickest rising content creators on another major platform only show clips produced artificially. A considerable share of this content is considered mass-produced AI material, a label for substandard, mass-produced content that is often nonsensical or bizarre.

Our research shows that numerous viewers appreciate content made with AI tools, from computer-generated images to informative clips, and we intend to provide users the option to adjust the amount of that, depending on their own choices,” commented a platform representative.

AI on the Platform

TikTok disclosed that there are currently 1.3bn videos on its app tagged as artificially created. Collectively, more than 100 million media items are uploaded to the app daily, making AI-generated material a limited percentage of its complete catalog.

How to Adjust Settings

Members will be able to reduce or increase the level of AI content they view by using the “manage topic” setting in the application and choosing the AI content topic. Additional categories that currently be controlled under the tool encompass politics, fashion, cosmetics, and dance.

Platform Guidelines

Its guidelines oblige content makers to identify convincing AI-made content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be removed under its terms of service.

Additionally, the platform will now add an artificially created tag to content created with its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This action is designed to deter users from trying to evade the disclosure requirement.

Educational Initiatives

The platform is furthermore establishing a $2m educational fund for experts and institutions to develop informative material about using AI responsibly. This program will support charitable organizations dedicated to training programming and robotics.

Content Safety Approach

The video-sharing app has justified its moderation strategy, following controversy over proposals to lay off numerous content moderators in the United Kingdom. It is set to reduce 439 jobs in its content moderation department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.

A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by removing the most distressing content before it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its AI tools.

We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is proving valuable operate efficiently.”